TALK ABOUT EFFECTIVE ADVERTISING REDUX
“Could switching to Geico really save you 15 percent or more on car insurance?”
It’s a line we’ve all come to recognize since Geico launched a third set of commercials for reaching their target audience. It started off with that cute little Gecko with the British accent, and then the Cavemen…and now its that well dressed guy with the slicked back hair and that near-baritone formal voice.
And it’s also the line we automatically associate with that brand, that company and that particular set of recognizable iconic characters.
Therein lies the power of the commercials, the line, the brand, the product, the characters…you can’t go look at an ad of theirs in a magazine, on television, or on a billboard without immediately associating it with those things. And why?
Because it’s effective.
It’s not in your face. It’s not screaming and crying for your attention with flashy gimmicks and overbearing music. The humour isn’t lame and unoriginal and overused, it’s subtle and clever. The slogans are original, clever and well thought out. The characters are funny, engaging and memorable, and easily standout amongst a crowd of common stereotypes.
And who could forget that guy’s voice?